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How to create a winning social media strategy for your Lifestyle business in 2022

Writing a strategy for your social media activity can feel a little overwhelming, especially if you haven’t done it before.

But having a strategy in place is essential if you want to streamline your processes, save time and be purposeful about the content you’re posting online.

A lot of business owners make the mistake of panic posting. By that we mean they know they should be posting on social media so they scrabble around looking for something ‘that will do.’



A lot of business owners make the mistake of panic posting. By that we mean they know they should be posting on social media so they scrabble around looking for something ‘that will do.’





Here’s the problem with panic posting:

● It’s stressful

● It’s time-consuming

● Your content lacks purpose

● You’re in broadcast mode rather than social mode

● Your content is sporadic and inconsistent


Taking the time to create and follow a social media strategy gives you clarity and removes anxiety and uncertainty.

With a strategy you - or your team - will know what you want to achieve on social media. It will allow you to set goals and create a clear map of how to achieve them.



Here’s what your social media strategy needs to include:

1) Your ideal client

2) Your goals

3) Which platforms you’ll use

4) Your content (content review / content pillars / content creation)

5) A benchmark and KPIs

6) Competitor analysis

7) Influencer marketing

8) Engagement

9) A review date

Let’s look at them one by one.

Your ideal client

You probably already have a good idea of who buys your products or service and if so, that’s great.

But you need to go beyond the basic demographics and understand what really makes them tick.

Think about how your product or service makes their life better. What problem are they facing that you can help with? What kind of language do they use when talking about themselves and their lives?

Looking back at customer reviews and testimonials - as well as comments on your own social content and that of your competitors - can be a great source of information and inspiration.


Your goals

Which platforms you'll use

Your content

A benchmark and KPIs

Competitor analysis

Influencer marketing

Engagement

A review date

As you can see, a lot of time and thought needs to go into your social media strategy but, once in place, it will give you a blueprint for growth.

If you’d like help creating a successful strategy we’d love to work with you.




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